Cookies policy

At Inicio SRL, headquartered in Bucharest, Sector 5, DUMBRAVA NOUĂ Street, No. 3, unique registration code 48255165 (referred to as “the Company” or “the Operator” or “we”), believe in being transparent and open about how we collect and use data relating to you. In the spirit of transparency, this cookie policy provides detailed information about how and when we use cookies. This cookie policy applies to any service of Inicio SRL that is linked to this policy or incorporates it by reference.

The Company is committed to protecting you regarding the online collection of any anonymous (or non-anonymous) data about you. This section tells you how we use cookies, why, and how this allows us to improve our services. It also tells you how you can manage the cookies that are stored on your device.


 We use cookies and other similar technologies to provide an optimal experience to each person using our websites. Cookies also help us maintain the security of your account. By accessing or continuing to use our services (through any device), you consent to the use of cookies and other similar technologies for the purposes specified in this policy, in addition to any other terms and conditions of the present website inicioagency.com.

If you do not agree with how we use cookies, you must appropriately adjust the settings of your browser or refrain from using this website or other websites of the Company. Disabling the cookies we use may affect your user experience on this website inicioagency.com.

We reserve the right to make changes to the Cookie Policy, with your notification. All changes will appear here and take effect immediately. Your continued use of our website signifies your agreement with any such modifications.


A cookie is a collection of data in an industry-standard format that a web page transfers to your computer temporarily to allow customization of content for the user. For this purpose, cookies collect information about your online behavior. A cookie is a small file that contains a text consisting of a string of letters and numbers (information), often encoded, that uniquely identifies your computer, mobile device, or other equipment of a user accessing the internet, but may also contain other information. A cookie consists of two parts: the name and the content or value of the cookie. Furthermore, the lifespan of a cookie is determined. A cookie is a file that is placed/downloaded on the device you use when accessing a website, through the request issued by a web server to a browser (e.g., Internet Explorer, Chrome), which allows the use of the functionalities of Inicio SRL websites by recording website navigation, so that when you access the website again, it can present options tailored based on the information stored about your last visit. A cookie is completely “passive” (it does not contain software programs, viruses – cookies use plain text formats, they are not composed of pieces of code so they cannot be executed or self-run; they cannot be duplicated or replicated on other networks to run or replicate again – or spyware, and cannot access information from the user’s hard disk). They exclusively allow the gathering of information about users’ behavior (in principle, which web pages they visit and when). In other words, the cookie can be seen as an Internet user identification card, which notifies the website every time the user returns to that website.


Cookies can provide faster and easier interaction between users and websites. For example, when a user logs into a particular website, the authentication data is stored in a cookie; subsequently, the user can access the website without the need to log in again.

In other cases, cookies can be used to store information about user activities on a specific web page, allowing the user to easily resume those activities on a subsequent visit to the website. Cookies inform the server which pages to display to the user, so they don’t have to remember this or navigate the entire website from the beginning. Thus, cookies can be likened to “bookmarks” that tell the user exactly where they left off on a website.

Similarly, cookies can store information about products ordered by the user on an e-commerce website, enabling the concept of a “shopping cart.”

We also use cookies for statistical and marketing purposes.


 We use the following types of cookies: persistent and session cookies, first-party and third-party cookies.

Persistent cookies help us recognize you as an existing user, making it easier for you to return to our website or interact with our services without logging in again. Once you log in, a persistent cookie remains in your browser and will be read when you return to one of our websites or a partner website that uses our services (e.g., our sharing or job application buttons). Session cookies are active only during a session (typically, a regular visit to a website or a browser session).

There are several types of cookies, as follows:

Strictly necessary: These cookies are essential to allow you to navigate the site and use features such as shopping pages and viewing the site in multiple languages. We also use these cookies to remember what is in your shopping cart and to determine whether you are logged in to the website. 

Performance: These cookies collect information about how you use the website, such as the pages you have visited and whether you have encountered any errors. All information collected by these cookies is anonymous and is used only to provide us with data about how the website is used. This data is not used to target advertising to you when you visit other websites. 

Functionality: These cookies allow the website to provide services and remember elements of your visit to enhance your experience. These cookies do not collect information that could identify you. We use these cookies to perform functions such as preventing the presentation of a survey you have completed or declined. 

Targeting: These cookies are used to make the advertisements you see more relevant to your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of an advertising campaign. These are usually placed by advertising networks with our permission.


Cookies can be used to recognize you when you visit our websites, to remember your preferences, and provide you with a personalized experience based on your settings. Cookies can also make your interactions with us faster and more secure. Additionally, cookies enable the delivery of advertisements on our websites and outside of them, as well as the provision of personalized features.

We use cookies and similar technologies for various purposes, depending on the product, including:

Connection and Authentication (registration): We use cookies to display information and personalize your experience on our website. They allow you to stay logged in to your account and navigate between pages without needing to log in again. 

Security: We use cookies to enable security features and detect harmful activity or violations of the User Agreement. Storing information you provide on a website: We use cookies to store and remember information and products you have added to your shopping cart on our website. 

Social Networks: Our website includes social network cookies that allow you to share content through social network services. 

Feedback: We use cookies to allow you to provide feedback. 

Preferences, Features, and Services: Cookies help us identify your preferences, such as language and communication settings. They facilitate form completion and provide functionality, information, and personalized content through our plugins.

 Advertising/Interest-based Advertising/Advertising cookies from advertising providers: We use cookies to display relevant ads, both on our website and outside of it. We collaborate with partners to display personalized ads based on your interests. 

Ad Displaying: We use cookies to track the number of visitors who clicked on an ad and to control the frequency of ad displays to avoid excessive repetition. 

Performance, Analytics, and Research/Statistics: We use cookies to evaluate the performance of our website and plugins, as well as to understand and optimize our products, features, and services. We collect usage and performance data when you access our website from different sources. 

Load Balancing: We use cookies to ensure the proper and stable operation of our websites by evenly distributing traffic. To provide our products, we use cookies and other identifiers to collect usage and performance data. 


We use cookies on our website and Inicio SRL mobile applications. All browsers accessing this website will receive cookies from us.


The lifespan of a cookie can vary significantly depending on the purpose for which it is placed. There are session cookies that expire when the session is closed and persistent cookies that expire over a longer period. The lifespan of a cookie is not imposed by the user and can be blocked or deleted at any time through browser settings. The lifespan of each cookie is indicated in the cookie list at the end of this document.


Cookies themselves do not request or store personally identifiable information. They cannot personally identify an internet user. Personal data can be collected through the use of cookies only to facilitate certain functionalities for the user, enhancing the browsing experience (e.g., setting the language in which a website is accessed, keeping a user logged in to a webmail account, online banking security, keeping products in a shopping cart).

For details regarding the processing of personal data, please refer to the Privacy Policy available at the following link: Privacy Policy. Personal data is encrypted in a way that prevents unauthorized access.

In the event that a cookie processes personal data, we ensure that the processing is done in accordance with applicable laws and Regulation (EU) No. 679/2016 (GDPR).


In addition to cookies created when you visit our website, third parties may create and place cookies during your visits to our websites. In some cases, this happens because we have engaged third parties to provide services on our behalf, such as website analysis. In other cases, our web pages offer content or advertisements from third parties, such as videos, news, or ads delivered by other advertising networks. Since your browser connects to the web servers of these third parties to retrieve the content, they can create or read their own cookies on your device and collect information about your online activities on different websites or online services. Third parties or third-party providers must comply with applicable laws and Inicio SRL’s privacy policies.


To learn more about the use of cookies by advertising companies, use the following links:

Alianța Europeană pentru publicitate digitală interactivă (UE)

Agenția de publicitate pe Internet (S.U.A.)

Agenția de publicitate pe Internet (U.E.)