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Modern identity of streaming app and record label – Outro
Outro is a record label that provides emerging artists with a platform to showcase their talent and gain exposure. The versatile streaming app offers users a unique listening experience and exclusive Outro content.
Brand Identity
Color Palette: The vibrant and electric color palette, with a bright neon green as the accent color, grabs attention and creates a sense of energy. This bold choice reflects Outro’s commitment to standing out and being at the forefront of the music industry.
Logo Design: The logo, inspired by sound waves, captures the essence of music and the fluidity of audio. The rounded corners in the logo’s design add a sense of motion and flow, representing the dynamic nature of the music industry.
Strategy
The vibrant and electric color palette, logo inspired by sound waves, and modern app design collectively contribute to Outro’s appeal to young people, millennials, and Gen Z who have a passion for electric, R&B, and alternative music.
Modern Interface
The app design incorporates a sleek and contemporary interface that resonates with the target audience’s preferences. Clean lines, intuitive navigation, and a visually engaging layout contribute to an immersive user experience.
