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Modern identity of streaming app and record label – Outro
Outro is a record label that provides emerging artists with a platform to showcase their talent and gain exposure. The versatile streaming app offers users a unique listening experience and exclusive Outro content.
![](https://inicioagency.com/wp-content/uploads/2023/07/Outro-Ig-Post-819x1024.jpg)
Brand Identity
Color Palette: The vibrant and electric color palette, with a bright neon green as the accent color, grabs attention and creates a sense of energy. This bold choice reflects Outro’s commitment to standing out and being at the forefront of the music industry.
Logo Design: The logo, inspired by sound waves, captures the essence of music and the fluidity of audio. The rounded corners in the logo’s design add a sense of motion and flow, representing the dynamic nature of the music industry.
![](https://inicioagency.com/wp-content/uploads/2023/07/iphone-and-headphones-mockup_outro-scaled.jpg)
Strategy
The vibrant and electric color palette, logo inspired by sound waves, and modern app design collectively contribute to Outro’s appeal to young people, millennials, and Gen Z who have a passion for electric, R&B, and alternative music.
![](https://inicioagency.com/wp-content/uploads/2023/07/Outro-Ig-Post-1-819x1024.jpg)
![](https://inicioagency.com/wp-content/uploads/2023/07/Four_Wall_Advertisements_Outro-scaled.jpg)
Modern Interface
The app design incorporates a sleek and contemporary interface that resonates with the target audience’s preferences. Clean lines, intuitive navigation, and a visually engaging layout contribute to an immersive user experience.
![](https://inicioagency.com/wp-content/uploads/2023/07/Square-Business-Card-Mockup-scaled.jpg)
![](https://inicioagency.com/wp-content/uploads/2023/07/Iphone-on-stone-mockup-scaled.jpg)