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Playful and muted colors for skincare brand – Scrub
Scrub., an exciting startup specializing in natural sugar scrubs. As a company committed to offering dermatologically tested and hypoallergenic skincare products with simple ingredients, Scrub. entrusted our branding and packaging design expertise.
![](https://inicioagency.com/wp-content/uploads/2023/07/Top-boxes-copy-2-scaled.jpg)
Background
With a focus on natural, organic goodness, Scrub. aims to provide a refreshing and indulgent experience for its customers, elevating their self-care routines and promoting a sustainable approach to beauty. The brand’s primary target audience is the vibrant and socially conscious Gen Z demographic.
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![](https://inicioagency.com/wp-content/uploads/2023/07/Scrub-Ig-Post-819x1024.jpg)
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![](http://inicioagency.com/wp-content/uploads/2023/07/Jar-Packaging-Mockup-1024x759.jpg)
Visual Identity
Playful yet Muted Colors: The color palette was chosen to create a harmonious balance between playfulness and organic appeal. The muted tones added a touch of sophistication, while the playful colors resonated with the target audience’s youthful energy and vibrancy.
Modern Typography: A minimalist font was selected to align with the brand’s contemporary image. The typography conveyed a sense of approachability.
Clean Graphics: Simple graphics and uncluttered layouts in the branding elements and packaging design helped communicate Scrub.’s commitment to purity and simplicity.
![](https://inicioagency.com/wp-content/uploads/2023/07/Square-Business-Card-copy.jpg)
Strategy
By leveraging playful yet muted colors, modern typography, and clean graphics, Scrub. effectively captures the attention and loyalty of the Gen Z demographic. The brand now stands as a trusted and recognizable name in the beauty industry, offering high-quality sugar scrubs that align with the preferences and values of their target audience.