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Elevating the online presence of local fine dining restaurant – Berd’s Restaurant
Berd’s Restaurant is a culinary gem that prides itself on bringing together the best of local and artisanal ingredients. With a mission to present high-quality produce in a reinterpreted form of traditional dishes, Berd’s Restaurant sought to align their online presence with their brand image.
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Background
Berd’s sought to showcase their exquisite culinary creations, share stories about their locally sourced ingredients, and foster a connection with their followers.
Our strategic approach, combined with the elegant visual identity, resulted in improved online presence, increased engagement, and a positive brand perception, while maintaining the brand’s minimal aesthetic.
![](https://inicioagency.com/wp-content/uploads/2023/07/PSD_6-scaled.jpg)
Visual Identity
Storytelling: Each social media post wove stories around their dishes and ingredients. We emphasized the farm-to-table concept, sharing narratives about local producers and the journey of ingredients from source to plate. This approach helped foster a deeper connection between Berd’s Restaurant and its audience, reinforcing their commitment to supporting local farmers and artisans.
Visuals: We utilized a harmonious combination of warm and light colors, such as soft neutrals and earthy tones, to evoke a sense of sophistication and comfort. This palette was consistently applied across all social media posts, creating a cohesive and recognizable visual identity. Drawing inspiration from their commitment to textured and detailed design, we incorporated subtle textures and carefully selected typography to enhance the overall visual appeal.